sṛṣṭi-hetu yei mūrti prapañce avatare
sei īśvara-mūrti 'avatāra' nāma dhare

1 times this text was mentioned in purports to other texts: BG(1)

 sṛṣṭi-hetu - for the purpose of creation; yei mūrti - which form of the Lord; prapañce - in the material world; avatare - descends; sei - that; īśvara-mūrti - form of the Lord; avatāra - incarnation; nāma dhare - takes the name.


Text

“The form of the Lord that descends into the material world to create is called an avatāra, or incarnation.

Purport