sṛṣṭi-hetu yei mūrti prapañce avatare
sei īśvara-mūrti 'avatāra' nāma dhare
sṛṣṭi-hetu - for the purpose of creation; yei mūrti - which form of the Lord; prapañce - in the material world; avatare - descends; sei - that; īśvara-mūrti - form of the Lord; avatāra - incarnation; nāma dhare - takes the name.