tasmāj jñānena sahitaḿ
jñātvā svātmānam uddhava
jñāna-vijñāna-sampanno
bhaja māḿ bhakti-bhāvataḥ
tasmat -- therefore; jnanena -- knowledge; sahitam -- with; jnatva -- knowing; sva-atmanam -- your own self; uddhava -- My dear Uddhava; jnana -- in Vedic knowledge; vijnana -- and clear realization; sampannah -- accomplished; bhaja -- worship; mam -- Me; bhakti -- of loving devotion; bhavatah -- in the mood.
The word vijnana indicates realized knowledge of one's original, spiritual form. Every living entity has an eternal spiritual form, which lies dormant until one arouses one's original Krishna consciousness. Without knowledge of one's own spiritual personality it is not possible to cultivate love of the Supreme Personality, Lord Krishna. Therefore, the words jnatva svatmanam are significant here, indicating that every living entity can realize his full potential as an individual person only in the kingdom of God.