tad bhagavato mÄyÄmayaá¹ rÅ«paá¹ parama-samÄdhi-yogena ramÄ devÄ« saá¹vatsarasya rÄtriá¹£u prajÄpater duhitá¹›bhir upetÄhaḥsu ca tad-bhartá¹›bhir upÄste idaá¹ codÄharati
tat - that; bhagavataḥ - of the Supreme Personality of Godhead; mÄyÄ-mayam - full of affection for the devotees; rÅ«pam - form; parama - highest; samÄdhi-yogena - by absorption of the mind in the service of the Lord; ramÄ - the goddess of fortune; devÄ« - divine woman; saá¹vatsarasya - known as Saá¹vatsara; rÄtriá¹£u - during the nights; prajÄpateḥ - of PrajÄpati; duhitá¹›bhiḥ - with the daughters; upeta - combined; ahaḥsu - during the days; ca - also; tat-bhartá¹›bhiḥ - with the husbands; upÄste - worships; idam - this; ca - also; udÄharati - chants.
The word mÄyÄmayam used in this verse should not be understood according to the interpretations of the MÄyÄvÄdÄ«s. MÄyÄ means affection as well as illusion. When a mother deals with her child affectionately, she is called mÄyÄmaya. In whatever form the Supreme Lord Viṣṇu appears, He is always affectionate toward His devotees. Thus the word mÄyÄmayam is used here to mean “very affectionate toward the devotees.†ŚrÄ«la JÄ«va GosvÄmÄ« writes in this regard that mÄyÄmayam can also mean ká¹›pÄ-pracuram, deeply merciful. Similarly, ÅšrÄ«la VÄ«rarÄghava says, mÄyÄ-pracuranÄtmÄ«ya-saá¹…kalpena parigá¹›hÄ«tam ity arthaḥ jñÄna-paryÄyo ’tra mÄyÄ-Å›abdaḥ: when one is very affectionate due to an intimate relationship, one is described as mÄyÄmaya. ÅšrÄ«la ViÅ›vanÄtha CakravartÄ« ṬhÄkura explains mÄyÄmayam by dividing it into the words mÄyÄ and Ämayam. He explains these words to indicate that because the living entity is covered by the disease of illusion, the Lord is always eager to deliver His devotee from the clutches of mÄyÄ and cure him of the disease caused by the illusory energy.