nirguṇe brahmaṇi mayi
dhārayan viśadaṁ manaḥ
paramānandam āpnoti
yatra kāmo 'vasīyate
nirguṇe - without qualities; brahmaṇi - in Brahman; mayi - in Me; dhārayan - concentrating; viśadam - pure; manaḥ - the mind; parama-ānandam - the greatest happiness; āpnoti - obtains; yatra - wherein; kāmaḥ - desire; avasīyate - is completely fulfilled.
Paramānanda, or “the greatest happiness,” here indicates the greatest material happiness, since it is clearly stated in Śrīmad-Bhāgavatam that a devotee has no personal desire, or kāma. One who has personal desire is certainly within the material world, and on the material platform the greatest happiness is kāmāvasāyitā-siddhi, or the perfection of completely obtaining anything that one desires.