aṣṭādaśa-adhyāya - eighteen chapters; paḍe - reads; ānanda-āveśe - in great ecstasy; aśuddha paḍena - could not pronounce the text correctly; loka - people in general; kare - do; upahāse - joking.

The brāhmaṇa regularly read the eighteen chapters of the Bhagavad-gītā in great transcendental ecstasy, but because he could not pronounce the words correctly, people used to joke about him.