pūrve - formerly; mādhava-purīra lāgi' - for Mādhavendra Purī; kṣīra - sweet rice; kaila - did; curi - steal; ataeva - therefore; nāma - the name; haila - became; kṣīra-corā hari - the Lord who stole a pot of sweet rice.

Formerly the Deity had stolen a pot of sweet rice for Mādhavendra Purī; therefore He became very famous as the Lord who stole the sweet rice.