pīta-varṇa dhari' - assuming the color yellow; tabe - thereafter; kailā pravartana - introduced the saṅkīrtana movement; prema-bhakti dilā - He distributed love of Kṛṣṇa; loke - to the people in general; lañā bhakta-gaṇa - accompanied by His devotees.

“In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.