ei mantre dvÄpare kare kášášŁášÄrcana
'kášášŁáša-nÄma-saáš kÄŤrtana' — kali-yugera dharma
ei mantre - by this mantra; dvÄpare - in the Age of DvÄpara; kare - perform; kášášŁáša-arcana - the worship of Lord KášášŁáša; kášášŁáša-nÄma-saáš kÄŤrtana - chanting of the holy name of Lord KášášŁáša; kali-yugera dharma - the occupational duty in the Age of Kali.
As stated in ĹrÄŤmad-BhÄgavatam (12.3.51):
kaler doᚣa-nidhe rÄjann asti hy eko mahÄn guášaḼ
kÄŤrtanÄd eva kášášŁášasya mukta-bandhaḼ paraáš vrajet
âMy dear King, although Kali-yuga is full of faults, there is still one good quality about this age. It is that simply by chanting the Hare KášášŁáša mahÄ-mantra, one can become free from material bondage and be promoted to the transcendental kingdom.â Thus in Kali-yuga one worships Lord KášášŁáša by chanting Hare KášášŁáša, Hare KášášŁáša, KášášŁáša KášášŁáša, Hare Hare/ Hare RÄma, Hare RÄma, RÄma RÄma, Hare Hare. To propagate this movement, Lord KášášŁáša personally appeared as Lord Caitanya MahÄprabhu. That is described in the following verse.