kīrtana-ārambhe - in the beginning of the saṅkīrtana; prema - ecstasy of love; uthali' - overpowering; calila - began to proceed; nīlācala-vāsī - all the residents of Jagannātha Purī; loka - people; dhāñā - running; āila - came.

When the congregational chanting began, ecstatic love immediately overflooded everything, and all the residents of Jagannātha Purī came running.