ataeva Ämi ÄjÃ±Ä diluá¹… sabÄkÄre
yÄhÄá¹… tÄhÄá¹… prema-phala deha' yÄre tÄre

 ataeva - therefore; Ämi - I; ÄjÃ±Ä - order; diluá¹… - give; sabÄkÄre - to everyone; yÄhÄá¹… - wherever; tÄhÄá¹… - everywhere; prema-phala - the fruit of love of Godhead; deha' - distribute; yÄre - anyone; tÄre - everyone.


Text

“Therefore I order every man within this universe to accept this Kṛṣṇa consciousness movement and distribute it everywhere.

Purport

In this connection there is a song sung by ÅšrÄ«la Bhaktivinoda ṬhÄkura:

enechi auá¹£adhi mÄyÄ nÄÅ›ibÄra lÄgi’
harinÄma-mahÄmantra lao tumi mÄgi’
bhakativinoda prabhu-caraṇe paá¸iyÄ
sei harinÄma-mantra la-ila mÄgiyÄ

The saá¹…kÄ«rtana movement has been introduced by Lord Caitanya MahÄprabhu just to dispel the illusion of mÄyÄ, by which everyone in this material world thinks himself to be a product of matter and therefore to have many duties pertaining to the body. Actually, the living entity is not his material body: he is a spirit soul. He has a spiritual need to be eternally blissful and full of knowledge, but unfortunately he identifies himself with the body, sometimes as a human being, sometimes as an animal, sometimes a tree, sometimes an aquatic, sometimes a demigod, and so on. Thus with each change of body he develops a different type of consciousness with different types of activities and thus becomes increasingly entangled in material existence, transmigrating perpetually from one body to another. Under the spell of mÄyÄ, or illusion, he does not consider the past or future but is simply satisfied with the short life span that he has gotten for the present. To eradicate this illusion, ÅšrÄ« Caitanya MahÄprabhu has brought the saá¹…kÄ«rtana movement, and He requests everyone to accept and distribute it. A person who is actually a follower of ÅšrÄ« Bhaktivinoda ṬhÄkura must immediately accept the request of Lord Caitanya MahÄprabhu by offering respectful obeisances unto His lotus feet and thus beg from Him the Hare Kṛṣṇa mahÄ-mantra. If one is fortunate enough to beg from the Lord this Hare Kṛṣṇa mahÄ-mantra, his life is successful.