ataeva - therefore; kṛṣṇa-śabda - the word kṛṣṇa; āge - first; anuvāda - the subject; svayam-bhagavattā - being Himself the Supreme Personality of Godhead; piche - afterwards; vidheya - of the predicate; saṁvāda - the message

“Therefore first the word ‘kṛṣṇa’ appears as the subject, followed by the predicate, describing Him as the original Personality of Godhead.