dÄrá¸hya lÄgi' 'harer nÄma'-ukti tina-vÄra
jaá¸a loka bujhÄite punaḥ 'eva'-kÄra
dÄrá¸hya lÄgi' - in the matter of emphasizing; harer nÄma - of the holy name of Lord Hari; ukti - there is utterance; tina-vÄra - three times; jaá¸a loka - ordinary common people; bujhÄite - just to make them understand; punaḥ - again; eva-kÄra - the word eva, or 'certainly.'
“This verse repeats the word ‘eva’ [‘certainly’] three times for emphasis, and it also three times repeats ‘harer nÄma’ [‘the holy name of the Lord’], just to make common people understand.
To emphasize something to an ordinary person, one may repeat it three times, just as one might say, “You must do this! You must do this! You must do this!†Thus the Bá¹›han-nÄradÄ«ya PurÄṇa repeatedly emphasizes the chanting of the holy name so that people may take it seriously and thus free themselves from the clutches of mÄyÄ. It is our practical experience in the Kṛṣṇa consciousness movement all over the world that many millions of people are factually coming to the spiritual stage of life simply by chanting the Hare Kṛṣṇa mahÄ-mantra regularly, according to the prescribed principles. Therefore our request to all our students is that they daily chant at least sixteen rounds of this harer nÄma mahÄ-mantra offenselessly, following the regulative principles. Thus their success will be assured without a doubt.
