CC 1.17.22

kali-kāle nāma-rūpe kṛṣṇa-avatāra
nāma haite haya sarva-jagat-nistāra

2 times this text was mentioned in purports to other texts: SB(1) , TQK(1)

kali-kāle - in this Age of Kali; nāma-rūpe - in the form of the holy name; kṛṣṇa - Lord Kṛṣṇa; avatāra - incarnation; nāma - holy name; haite - from; haya - becomes; sarva - all; jagat - of the world; nistāra - deliverance.

Text

“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.

Purport

Sri Caitanya Caritamrita. Adi-lila

Chapter 17: The Pastimes of Lord Caitanya Mahaprabhu in His Youth. Text 22

2 times this text was mentioned in purports to other texts: SB(1) , TQK(1)

“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.