saktāḥ karmaṇy avidvāḿso
yathā kurvanti bhārata
kuryād vidvāḿs tathāsaktaś
cikīrṣur loka-sańgraham
saktāḥ — being attached; karmaṇi — in prescribed duties; avidvāḿsaḥ — the ignorant; yathā — as much as; kurvanti — they do; bhārata — O descendant of Bharata; kuryāt — must do; vidvān — the learned; tathā — thus; asaktaḥ — without attachment; cikīrṣuḥ — desiring to lead; loka- sańgraham — the people in general.
A person in Krishna consciousness and a person not in Krishna consciousness are differentiated by different desires. A Krishna conscious person does not do anything which is not conducive to development of Krishna consciousness. He may even act exactly like the ignorant person, who is too much attached to material activities, but one is engaged in such activities for the satisfaction of his sense gratification, whereas the other is engaged for the satisfaction of Krishna. Therefore, the Krishna conscious person is required to show the people how to act and how to engage the results of action for the purpose of Krishna consciousness.