na yaḿ vidanty amī bhū-pā
ekārāmāś ca vṛṣṇayaḥ
māyā-javanikācchannam
ātmānaḿ kālam īśvaram
na -- not; yam -- whom; vidanti -- know; ami -- these; bhu-pah -- kings; eka -- together; aramah -- who enjoy; ca -- and; vrishnayah -- the Vrishnis; maya -- of the divine power of illusion; javanika -- by the curtain; acchannam -- covered; atmanam -- the Supreme Soul; kalam -- time; isvaram -- the supreme controller.
Neither these kings nor even the Vrishnis, who enjoy Your intimate association, know You as the Soul of all existence, the force of time and the supreme controller. For them You are covered by the curtain of Maya.
Srila Visvanatha Cakravarti explains that Lord Krishna's family, the Vrishnis, were too familiar with Him to realize that He is the Supersoul residing in the heart of every created being. And those kings at Kurukshetra who were not devotees of Krishna could not recognize Him as time, the annihilator of everything. Devotees and nondevotees are both covered by Maya, but in different ways. For the materialists Maya is illusion, but for the Vaishnavas she acts as Yogamaya, the internal potency who covers their awareness of the Supreme Lord's majesty and engages them in His eternal pleasure pastimes.
