giraḥ Å›rutÄyÄḥ puá¹£piṇyÄ
madhu-gandhena bhÅ«riṇÄ
mathnÄ conmathitÄtmÄnaḥ
sammuhyantu hara-dviṣaḥ
giraḥ - words; Å›rutÄyÄḥ - of the Vedas; puá¹£piṇyÄḥ - flowery; madhu-gandhena - with the scent of honey; bhÅ«riá¹‡Ä - profuse; mathnÄ - enchanting; ca - and; unmathita-ÄtmÄnaḥ - whose minds have become dull; sammuhyantu - let them remain attached; hara-dviá¹£aḥ - envious of Lord Åšiva.
The Vedic promises of elevation to higher planets for a better standard of materialistic life are compared to flowery language because in a flower there is certainly an aroma but that aroma does not last for a very long time. In a flower there is honey, but that honey is not eternal.