giraḥ śrutāyāḥ puṣpiṇyā
madhu-gandhena bhūriṇā
mathnā conmathitātmānaḥ
sammuhyantu hara-dviṣaḥ
giraḥ - words; śrutāyāḥ - of the Vedas; puṣpiṇyāḥ - flowery; madhu-gandhena - with the scent of honey; bhūriṇā - profuse; mathnā - enchanting; ca - and; unmathita-ātmānaḥ - whose minds have become dull; sammuhyantu - let them remain attached; hara-dviṣaḥ - envious of Lord Śiva.
The Vedic promises of elevation to higher planets for a better standard of materialistic life are compared to flowery language because in a flower there is certainly an aroma but that aroma does not last for a very long time. In a flower there is honey, but that honey is not eternal.