kṛṣṇa-tattva - the truth of Kṛṣṇa; bhakti-tattva - the truth of devotional service; prema-tattva - the truth of ecstatic love of Godhead; sāra - the essence; bhāva-tattva - the emotional truth; rasa-tattva - the truth of transcendental mellows; līlā-tattva - the truth of the pastimes of the Lord; āra - also.

Kṛṣṇa consciousness means understanding the truth of Kṛṣṇa, the truth of devotional service, the truth of love of Godhead, the truth of emotional ecstasy, the truth of transcendental mellows and the truth of the pastimes of the Lord.