sat-saá¹…gÄn mukta-duḥsaá¹…go
hÄtuá¹ notsahate budhaḥ
kÄ«rtyamÄnaá¹ yaÅ›o yasya
saká¹›d Äkarṇya rocanam

 sat-saá¹…gÄt - by the association of pure devotees; mukta - freed; duḥsaá¹…gaḥ - the association of materialistic persons; hÄtum - to give up; na - not; utsahate - is able; budhaḥ - one who is actually learned; kÄ«rtyamÄnam - being glorified; yaÅ›aḥ - the glories; yasya - of whom (the Supreme Personality of Godhead); saká¹›t - once; Äkarṇya - hearing; rocanam - very pleasing.


Text

“ ‘The intelligent, who have understood the Supreme Lord in the association of pure devotees and have become free from bad, materialistic association, can never avoid hearing the glories of the Lord, even though they have heard them only once.’

Purport

This is a verse from ÅšrÄ«mad-BhÄgavatam (1.10.11). All the members of the Kuru dynasty offered respects when Kṛṣṇa was leaving HastinÄpura after the Battle of Kuruká¹£etra. Kṛṣṇa was going to His own kingdom, and all the members of the Kuru dynasty were overwhelmed by His departure. This verse was spoken in that connection by SÅ«ta GosvÄmÄ«.

A pure devotee becomes attached to Kṛṣṇa by hearing the Lord’s glories. The Lord’s glories and the Lord Himself are identical. One has to be qualified to understand this absolute truth; therefore one should be given a chance to associate with a pure devotee. Our Kṛṣṇa consciousness movement is meant for this purpose. We want to create pure devotees so that other people will benefit by their association. In this way the number of pure devotees increases. Professional preachers cannot create pure devotees. There are many professional preachers of ÅšrÄ«mad-BhÄgavatam who read this work to earn their livelihood. However, they cannot convert materialistic people to devotional service. Only a pure devotee can convert others to pure devotional service. It is therefore important for all the preachers in our Kṛṣṇa consciousness movement to first become pure devotees and follow the regulative principles, refraining from illicit sex, meat-eating, gambling and intoxication. They should regularly chant the Hare Kṛṣṇa mahÄ-mantra on their beads, follow the devotional process, rise early in the morning, attend maá¹…gala-Ärati and recite ÅšrÄ«mad-BhÄgavatam and the Bhagavad-gÄ«tÄ regularly. In this way, one can become purified and free from all material contamination.

sarvopÄdhi-vinirmuktaá¹ tat-paratvena nirmalam
hṛṣīkeṇa hṛṣīkeÅ›a- sevanaá¹ bhaktir ucyate

“Bhakti, or devotional service, means engaging all one’s senses in the service of the Lord, the Supreme Personality of Godhead, the master of all the senses. When the spirit soul renders service unto the Supreme, there are two side effects. One is freed from all material designations, and one’s senses are purified simply by being employed in the service of the Lord.†(NÄrada-pañcarÄtra)

To make a show of devotional service will not help one. One must be a pure devotee following the devotional process; then one can convert others to devotional service. ÅšrÄ« Caitanya MahÄprabhu practiced devotional service and preached (Äpani Äcari’ bhakti karila pracÄra). If a preacher behaves properly in devotional service, he will be able to convert others. Otherwise, his preaching will have no effect.