ātmā-śabde - by the word ātmā; yatna - endeavor; kahe - one means; yatna kariyā - by great endeavor; munayaḥ api - even great saintly persons; kṛṣṇa bhaje - take to the devotional service of Kṛṣṇa; guṇa-ākṛṣṭa hañā - being attracted by His transcendental qualities.

“ ‘Ātmā’ also means ‘endeavor.’ Being attracted by Kṛṣṇa’s transcendental qualities, some saints make a great endeavor to come to the point of rendering service to Him.