śuddha-sattva - by unadulterated goodness; viśeṣa - distinguished; ātmā - whose nature; prema - of love of God; sūrya - like the sun; amśu - a ray; sāmya-bhāk - which is similar to; rucibhiḥ - by different tastes; citta - of the heart; masṛṇya - softness; kṛt - which causes; asau - that softness; bhāvaḥ - emotion; ucyate - is called.

“ ‘When devotional service is executed on the transcendental platform of pure goodness, it is like a sun-ray of love for Kṛṣṇa. At such a time, devotional service causes the heart to be softened by various tastes, and one is then situated in bhāva [emotion].’