asaṅkhya ananta gaṇa ke karu gaṇana
ÄpanÄ Å›odhite kahi mukhya mukhya jana
asaá¹…khya - innumerable; ananta - unlimited; gaṇa - devotees; ke - who; karu - can; gaṇana - count; ÄpanÄ - the self; Å›odhite - to purify; kahi - I speak; mukhya mukhya - only the chief; jana - persons.
One should not write books or essays on transcendental subject matter for material name, fame or profit. Transcendental literature must be written under the direction of a superior authority because it is not meant for material purposes. If one tries to write under superior authority, he becomes purified. All Kṛṣṇa conscious activities should be undertaken for personal purification (ÄpanÄ Å›odhite), not for material gain.