puraiva puá¹sÄvadhá¹›to dharÄ-jvaro
bhavadbhir amÅ›air yaduṣūpajanyatÄm
sa yÄvad urvyÄ bharam Ä«Å›vareÅ›varaḥ
sva-kÄla-Å›aktyÄ ká¹£apayamÅ› cared bhuvi

 purÄ - even before this; eva - indeed; puá¹sÄ - by the Supreme Personality of Godhead; avadhá¹›taḥ - was certainly known; dharÄ-jvaraḥ - the distress on the earth; bhavadbhiḥ - by your good selves; amÅ›aiḥ - expanding as plenary portions; yaduá¹£u - in the family of King Yadu; upajanyatÄm - take your birth and appear there; saḥ - He (the Supreme Personality of Godhead); yÄvat - as long as; urvyÄḥ - of the earth; bharam - the burden; Ä«Å›vara-Ä«Å›varaḥ - the Lord of lords; sva-kÄla-Å›aktyÄ - by His own potency the time factor; ká¹£apayan - diminishing; caret - should move; bhuvi - on the surface of the earth.


Text

Lord BrahmÄ informed the demigods: Before we submitted our petition to the Lord, He was already aware of the distress on earth. Consequently, for as long as the Lord moves on earth to diminish its burden by His own potency in the form of time, all of you demigods should appear through plenary portions as sons and grandsons in the family of the Yadus.

Purport

As stated in the Brahma-saá¹hitÄ (5.39):

rÄmÄdi-mÅ«rtiá¹£u kalÄ-niyamena tiṣṭhan
 nÄnÄvatÄram akarod bhuvaneá¹£u kintu
kṛṣṇaḥ svayaá¹ samabhavat paramaḥ pumÄn yo
 govindam Ädi-puruá¹£aá¹ tam ahaá¹ bhajÄmi

“I worship the Supreme Personality of Godhead, Govinda, who is always situated in various incarnations such as RÄma, Ná¹›siá¹ha and many sub-incarnations as well, but who is the original Personality of Godhead, known as Kṛṣṇa, and who incarnates personally also.â€

In this verse from ÅšrÄ«mad-BhÄgavatam we find the words puraiva puá¹sÄvadhá¹›to dharÄ-jvaraḥ. The word puá¹sÄ refers to Kṛṣṇa, who was already aware of how the whole world was suffering because of the increase of demons. Without reference to the supreme power of the Personality of Godhead, demons assert themselves to be independent kings and presidents, and thus they create a disturbance by increasing their military power. When such disturbances are very prominent, Kṛṣṇa appears. At present also, various demoniac states all over the world are increasing their military power in many ways, and the whole situation has become distressful. Therefore Kṛṣṇa has appeared by His name, in the Hare Kṛṣṇa movement, which will certainly diminish the burden of the world. Philosophers, religionists, and people in general must take to this movement very seriously, for man-made plans and devices will not help bring peace on earth. The transcendental sound Hare Kṛṣṇa is not different from the person Kṛṣṇa.

nÄma cintÄmaṇiḥ kṛṣṇaÅ›
 caitanya-rasa-vigrahaḥ
pūrṇaḥ śuddho nitya-mukto
 ’bhinnatvÄn nÄma-nÄminoḥ

(Padma PurÄṇa)

There is no difference between the sound Hare Kṛṣṇa and Kṛṣṇa the person.