śṛṅgāra-rasa-rāja-maya - consisting of the mellow of conjugal love, which is the king of mellows; mūrti-dhara - Kṛṣṇa, the personified reservoir of all pleasure; ataeva - therefore; ātma-paryanta - even up to His own self; sarva - all; citta - of hearts; hara - the attractor.

“Kṛṣṇa is all-attractive for devotees in all mellows because He is the personification of the conjugal mellow. Kṛṣṇa is attractive not only to all the devotees, but to Himself as well.